(Article
from 2005): I
was born and grew up in a quintessential Midwestern
small town, Delaware, Ohio. Located 25 miles
north of the state capitol in Columbus,
Delaware was a quiet college town (home of Ohio
Wesleyan University) that had a population of
about 15,000 during my high school years. Today it is
the fastest growing county in the state as the
Columbus metropolitan area relentlessly expands
outward urbanizing the surrounding towns and villages
in its path.
It
was a great place to grow up. Crime, drugs and the other ills
of modern society were almost completely absent. At the time
we thought it was the most boring place on the planet, but
everyone knew everyone else and there were always friends and
parents around to help keep you out of major trouble. Though I
have an IQ of 150, I squandered most of those mental resources
in favor of chasing girls and playing whatever sport was in
season. I was able to maintain A’s and B’s while seldom
cracking a book but was basically a case study in wasted
academic potential.
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Ron Jackson
Internet Edge, Inc. |
I
now have an 18-year-old daughter who is remarkably gifted but
who, thank God, has had the good sense to use her gifts far
more productively than I did during the same stage in life.
She is a straight A student in an extremely challenging International
Baccalaureate program and is the President of her senior
class (Editor's Note: Brittany is now an Ivy League freshman
at the University of Pennsylvania). She plays musical instruments, is fluent in French,
writes poetry and is so motivated to succeed that she will
undoubtedly surpass anything I have ever accomplished (and
will probably do it before her 21st birthday)! I
take some pride in this because I figure her motivation may
have come from watching me keep my full potential at arm’s
length for so long. Surely I did her a favor by providing the
kind of role model she should avoid!
Since
I was busy majoring in girls, sports and soul music, I entered
my senior year still not having a clue what I wanted to be or
where I wanted to go when I graduated. I was playing baseball
that last season and the local radio station broadcast many of
our games (in a town of 15,000 compelling programming was
obviously hard to come by)! When I had a good game, the
play-by-play man, Bob Buchanan, would interview me
after the game. I got to know him as a result and he asked me
where I was going to college. I told him I didn’t know where
or for that matter even if! He suggested I look at his alma
mater, Eastern Kentucky University, where he knew the
baseball coach and would put in a word for me. However most of
us Buckeyes believed that people living south of the Ohio
River were all “hillbillies” so there was no way I was
going to consider that! Very twisted logic when you consider
that our little rural town was not so cosmopolitan that anyone
would confuse it with say Paris or New York (or
even Omaha for that matter).
Buchanan
(obviously knowing a man of the world when he saw one)
accepted my reasoning, though the fact that I wasn’t that
good a player to begin with probably had more to do with his
willingness to drop the idea. However, determined to help me
sidestep a career on the back of a garbage truck, he later
told me I had a good voice and wondered if I would be
interested in pursuing a career in broadcasting. A light bulb
immediately went off in my head and I thought, “That sounds
right up my alley. Minimal work with a massive paycheck!”
Little did I know that small market broadcasters were paid
about the same as those guys you see picking up tin cans along
roadsides.
Buchanan
referred me to a new broadcasting school in Columbus (in those
days very few colleges had degree programs in broadcasting). I
enrolled there the next fall and managed to skate through
(after all this isn’t brain surgery we’re talking about)
and finished in the top 3 in my class. As soon as I got out,
Bob’s station in my hometown, WDLR (a tiny 500-watt
AM outlet whose signal faded away as soon as you left the
parking lot), offered me a job. So I went to work as the
station’s News Director, afternoon DJ and
play-by-play man for local high school and college
sports. Wearing all of those hats meant they had to pay me
some big money - $100 a week! When I arrived, Buchanan
took the opportunity to move over to the Sales Department
where you could actually make a living!
Unfortunately
I was on the job less than a year before the draft board came
calling. The Viet Nam war was going full bore and the
military needed more young men ready for jungle warfare. My
fighting skills had been limited to outwrestling old
girlfriends when I wanted my class ring back, but that was
apparently good enough for the draft board!
I
soon found myself in Augusta, Georgia going through
basic training at Fort Gordon. After a battery of
intelligence testing there, the Army said they were willing to
send me to Officers Candidate School. However since a
lot of the guys getting shot up in Nam were young lieutenants
fresh out of OCS, I declined and said I would prefer to
serve out my two years as an enlisted man. Fortunately they
didn’t hold it against me and after basic I was assigned to
a plum position in the Fort’s press office. We spent our
days recording radio shows and writing articles for the post
newspaper (which incidentally won awards as the best military
paper in the U.S. during those years). We had a very talented
group of reporters including a young Syracuse University
graduate named Steve Kroft. Today Americans know him as
one of the key anchors on the long-running CBS news program 60
Minutes.
I
was one of the lucky few that were never sent to Southeast
Asia and as my service term was coming to a close the Army
offered to let soldiers out 90 days early if they went back to
school. Spending those 3 months on campus sounded a lot better
to me than being on an Army base, so I enrolled at Ohio
State and put my military fatigues in permanent storage
(though I am proud to say the Viet Cong never made a
single successful raid on Georgia during my watch)!
I
majored in journalism at OSU and it was smooth sailing because
I had already been working professionally in the field both as
a civilian and in the service. What wasn’t so easy was
readjusting to those Ohio winters!
After spending two years in the sunny South, I decided
that as soon as I got out of school I had to get back across
the Mason Dixon line before I froze to death. I even
overshot Georgia by several hundred miles and landed in the Sarasota-Bradenton
area on Florida’s beautiful west coast. I took a job
there as a radio DJ with a company that also owned a new TV
station. Again the money was horrible. I had been offered
twice as much to take a radio job in Pennsylvania but
the climate trumped the money and I saw this as a chance to
make the jump from radio to TV.
My
break came when they needed a new weekend weatherman
on the ABC-TV affiliate. I knew nothing
about weather but managed to fake it and added
forecasting to my radio gig. Within a few months the
weekday weathercaster left for a bigger market and I
stepped into that job. But what I really wanted to do
was sports and two years later when the Sports
Director moved to a new job in Baltimore I
lobbied management to move me from the weather map to
the sports desk. They agreed to my request (in lieu of
a bigger paycheck) and I began a 14-year career as a
TV sportscaster.
In
1983 I was able to move up the road to a Top 15
market, becoming a sportscaster for the #1 station in
the Tampa Bay area, CBS-TV affiliate WTVT
(now a Fox station). The next year I also
finally ended a long run as a committed bachelor and
married my wife, Diana, who has been a terrific
partner through thick and thin.
I
spent six great years at Channel 13. We had an almost
unlimited budget and traveled the country covering all
of the major sporting events. I reported from six Super
Bowls and met all of my boyhood idols including Mickey
Mantle and Roger Maris, Muhammad Ali,
Kareem Abdul Jabbar and just about every other
important athlete from that era. I flew on the Tampa
Bay Bucs team plane for all of their away games
(the team was really bad at that time, but the food on
the plane was great)! Things couldn’t have been
better, but the joyride came to an end in the late
80’s when the American economy hit the canvas
quicker than Sonny Liston did in his 2nd
title fight with Ali.
Junk
bond buyouts were the order of the day and the
handwriting was on the wall when a meat packer from Wisconsin
used junk paper to buy our station for over $400
million (at the time it was the second highest
price ever paid for a local TV station). When the
economy went south he soon found that his revenues
wouldn’t even cover the interest payments! He
eventually defaulted on the bonds and the station went
to an absentee owner (who later moved it into the
hands of the current owners, the Fox Network).
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My TV Debut in the 70's
The Weatherman who knew
nothing about weather!
Fortunately I soon escaped
to the sports desk!
Ron & Diana Jackson
At a party thrown by the
Tampa owners of 1985
Kentucky Derby winner
Spend A Buck
Mixing It Up With Muhammad Ali
I don't think he realized
who he was messing with!
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All
of the sudden there was no money in the budget to do the
things we had always done. The workplace environment at this
once dominating station went sour and it was clearly time to
move on. Fortunately, I had paid attention to the trouble
brewing and had opened a local record store and music mail
order business a year before leaving the TV station. It
quickly took off, making it much easier to start a new career
and get reacquainted with music which had been a longtime
love.
I
stepped into the music business at just the right
time. Fans were replacing their vinyl records with
CD’s and business just exploded. We tripled the size
of the store within a year, starting making trips to London
& Paris, buying new cars, a swimming
pool, the whole nine yards. Things got even better
when the internet came along and supercharged the
bottom line by slashing advertising costs and
increasing our reach around the globe.
Did
you notice there are a lot of “buts” in this
story? Here comes another one…But then the
Internet, which had given my mail order business such
a boost, turned around and bit me on the butt! People,
especially the college kids who made up a lot of our
market, started downloading music and stopped buying
in the stores.
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Rock Island Music
My Tampa record store
1988-2000
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By
the year 2000, thousands of independent music stores had
closed their doors around the nation. I joined the crowd that
year myself, shutting down a retail operation that had been a
cash machine for 12 years. I limped along for a couple more
years selling only on the web, but the party was over and it
was time for this entrepreneur to start looking for a new line
of work.
My
plunge into a third career in the domain business is detailed
in a magazine article
from 2003. By the grace of God I have always had the good
fortune to work at something I love to do and domains have
been no different. As much as I enjoyed broadcasting and
music, there are times I feel that domains are what I was
really born to do. I love language, computers, the
internet (and making money) and this industry combines them
all!
The
business even gave me the opportunity to keep my journalistic
skills sharp by establishing a trade magazine for the
industry, Domain Name Journal at DNJournal.com.
Better yet, the people I cover today aren’t nearly as
obnoxious as some of those athletes were (though I am not
going to mention Johnny Bench by name). The site
exists because soon after entering the industry I realized it
did not have a trade magazine of its own. In radio/TV we had Broadcasting
magazine, in music we had Billboard, in domains we
had - nothing. So I decided to set about fixing that
situation, also anticipating that it would help jump start my
own late entry into the field by bringing me into contact with
a lot of the key players in the business.
Thanks
to the support of a lot of great people who have been generous
with their time and advice, it has worked out far better than
I could have hoped when I started the publication on Jan.
1, 2003. DNJournal.com is now the source mainstream
media turns to when domain news is breaking. The site has been
featured in Newsweek, USA Today, the New York
Times, MSNBC, the Boston Herald, Arizona
Republic and many other publications. The information we have been able to provide
in the magazine appears there only because of the remarkable cooperation we
have received from the leading companies and knowledgeable
individuals in this industry. They recognized what we were
trying to do and rallied around the flag to help us pull it
off. I truly appreciate each and every one that helped
make it work.
My company, Internet Edge, Inc. is also
involved in developing websites on other topics, as well as
domain investment, monetization and sales. I Thank God for the
opportunity because I can't imagine a more exciting workplace
than the web!
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